As much as the technical foundations of an e-business database and application must be solid, the design of the "user interface", or website, is also critically important. From a design perspective, the "look and feel" of the site must reflect and support our client's desired or established image and brand. Most importantly, look and feel must be extremely appealing to the most important target user of your website. In addition, navigation of the site must be intuitive and geared to the level of sophistication of your target users.
Over the past five years Whitecap has developed a significant number of highly successful Intranets, Extranets as well as e-business websites for both B2C and B2B clients, where image and brand consistency were of utmost importance to our clients.
In some cases, our clients have advertising agencies of record that are ultimately responsible for brand and image development. In these instances the key to our success was our ability to work cooperatively and in unison with these agencies to develop a winning formula for our mutual client.
Image and brand are very important considerations and fundamental considerations in website, or even application design. Whitecap understands this very well and will develop an online presence for you that represents your brand as it was intended to be represented.
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